Sybase Weighs 6 Shops to Tout Software As It Faces Competition From Database Rivals

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By David Gianatasio





BOSTON–A half dozen agencies with high-tech expertise have been named semifinalists in the review for the creative portion of Sybase’s $12-15 million advertising account.





The contenders are Cohn Godley Norwood, Hill, Holliday, Connors, Cosmopulos and Ingalls, Quinn & Johnson, all in Boston; Allen & Gerritsen of Watertown, Mass.; FGI of Chapel Hill, N.C.; and Foote, Cone & Belding’s San Francisco office.





The client parted ways with Euro RSCG Dahlin Smith White in Salt Lake City last month.





Freeman Associates in Wellesley, Mass.,

























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