SXSW Will Build a Virtual Downtown Austin for Attendees to Experience in VR

Participants can attend panels, meetups and events through the platform

a colorful city center with shapes of buildings and SXSW in the middle
The virtual experience will feature iconic landmarks of Austin, Texas. SXSW

Last spring, South by Southwest was canceled on March 5—just five days before the event was slated to begin. It was early in the pandemic, and there was hardly time for would-be attendees to cancel their travel arrangements.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.