Italian Startup Brings Its 'Smartglasses' to SXSW

GlassUp part of a slate of companies being showcased by the European Union

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From a pool of more than 220 applicants, ten startups were selected. And this weekend at the Palm Door on 6th Street in Austin, their wares will be on display as part of “The European Union at SXSW.”

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Among the companies participating is GlassUp, a group of high-tech eyewear developers based in Modena, Italy. The company has essentially picked up where Google Glass left off, creating two lines of “smartglasses:”

UNO lenses use low-energy Bluetooth to relay alerts into the lower-third of a wearer’s vision: incoming emails, tweets, text messages, current news briefs–UNO can even translate words into visual cues to communicate with those with hearing impediments.

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