SXSW: Did It Really Matter for Marketers and Agencies?

The tsunami of 'techsumerism' wasn't about ideas

Looking back on the week that was SXSW Interactive, one has to wonder if it was worth so much focus, hype and investment.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in