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Ebel SA, the Swiss luxury watchmaker, is contacting agencies about the creative portion of its global account, said sources.
“Ebel is looking for an evolution of its advertising campaign, which could be achieved by our agency or a new one,” according to Aldo Magada, worldwide marketing director for Ebel. Magada said as part of the review process, the client is “briefing several agencies around the world.”
Publicis/Bloom here is the worldwide incumbent.
Weak sales in European markets motivated the client to start a search, sources said.
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