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SAN FRANCISCO Aiming to boost attendance at 81 home games this season, Swirl has created a multimedia campaign for the San Francisco Giants, with television, radio and online ads breaking in the next few weeks, the agency said.
Spending was not disclosed. The Giants spent $2 million on advertising in 2005, per Nielsen Monitor-Plus.
Three 30-second TV spots feature man-on-the-street interviews exploring different topics: Who will you take? Are you hungry (meaning, your favorite food at the stadium)? Some of the answers: “My grandfather,” “my daughter,” “Jessica Alba” and “I eat an unhealthy amount of garlic fries.”
Another
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