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Early Success Has Startup Shop on a High
SAN FRANCISCO–Startup shop Swirl will be tweaking its strategy toward new business pursuits following a recent string of account and assignment wins, according to agency partner Eric Roos. The shop will continue to consider smaller accounts and projects, but will be more aggressive in pursuing larger clients, he said.
Two weeks ago, the San Francisco agency won the estimated $5-8 million account of Ubi Soft, a Paris-based developer of educational and entertainment software [Adweek, June 22].
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