'Sweetheart of Texas' Is Engaged

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Imperial Sugar, Anderson Make It Official
DALLAS–Anderson Advertising in San Antonio has capitalized on two years’ worth of project assignments to gain agency of record status for Texas brand icon Imperial Sugar.
Chuck Anderson, president of the agency, said the shop expanded its role by producing radio commercials noting the 150-year-old brand’s Lone Star ties, namely with the “Sweetheart of Texas” themeline.
“We’re looking at a full-year program that will entail radio, FSIs and promotional opportunities,” said Anderson.

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