Sweet Smell Of Success

Haggman is celebrating a $1 million account win that will take the small shop in a different direction.
The Manchester, Mass., agency will break a campaign in April for Windriver Environmental, a new septic services company in Boston.
Haggman typically works with clients in retail, healthcare and hospitality industries. Windriver president David Dodson asked Haggman to work on the account because he collaborated with the agency for three years when he was CEO of Auto Palace, Brockton, Mass., which was acquired by Auto Zone.
Dodson recently bought two Massachusetts septic system companies–R B Strong of Gloucester and Sears & Schofield of Hudson–to form Windriver.
Haggman named the new company and developed its corporate identity.
“It’s a departure for us,” said account services director Emily Haggman. However, creative director Eric Haggman has some experience with environmental clients. He developed ads for Waste Management Inc. early in his career.
Haggman is handling collateral, public relations and advertising, including creative and media buying. Print ads in local newspapers will target homeowners. “It’s going to be an educational approach,” Haggman said.
–Lauren Wiley