Sweet 'N Low, Sibling Brands Move to Mother

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Cumberland Packing Corp. has named Mother in New York lead agency for Sweet ‘N Low and all other brands marketed by the company.

The assignment also includes Sugar In The Raw, Stevia Extract In The Raw,
NatraTaste, Butter Buds and Nu-Salt.

The appointment was made following a review managed by Aquent Consulting in New York.

“Mother has shown themselves to be capable of strategic and creative thinking that will elevate our brands in the eyes of both loyal customers and new prospects,” said Steven Eisenstadt, evp, principal of Cumberland, in a statement.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in