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Their lives are tough, so they want content that's funny and optimistic. They're young but already nostalgic. They're naturally engaged and will quickly share your best work. They'll fight with you on occasion. They don't care if it's branded content, as long as it's good content.
The mind-set of millennials was dissected for the umpteen-millionth time during an Advertising Week panel on Monday—as Elizabeth Spiers of Flavorpill Media, Susanna Wolff of College Humor and Jonathan Perelman of BuzzFeed discussed their sites' strategies for drafting content with strong appeal for that generation.