The Sweet, Funny, Listy Ways of Getting Millennials to Love You

Content strategies from BuzzFeed, College Humor and Flavorpill Media

Their lives are tough, so they want content that's funny and optimistic. They're young but already nostalgic. They're naturally engaged and will quickly share your best work. They'll fight with you on occasion. They don't care if it's branded content, as long as it's good content.

@nudd Tim Nudd is a former creative editor of Adweek.