Swedish Farmers' Campaign Wants You to Focus on Earth's Issues, Not the Stars

Created by Nord DDB, the campaign was filmed on The Future Farm owned by Lantmännen


As tech billionaires Jeff Bezos and Elon Musk dream of flying to the stars in their privately funded space shuttles, the farmers of Sweden have sent a message to remind people that they are working to keep the focus on this planet and the climate challenges agriculture is facing.

Cooperative Lantmännen, owned by 19,000 farmers in Sweden and agricultural leaders across Europe, has released a campaign created by Nord DDB, which evokes memories of space shuttle launches, only featuring a tractor and drone taking imagery of the country’s fields and farming estates.

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