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Swedish electric car brand Polestar is to establish an in-house creative agency as it formalizes how the company produces both product and brand marketing.
Speaking at Social Media Week, Polestar’s chief marketing officer Åsa Borg discussed the automotive company’s design-led ethos and revealed the move which would see the internal agency focus on campaign development, data-led marketing and utilizing digital expertise.
Polestar was founded in 2017 by Volvo and Geely to accelerate the shift to sustainable mobility and has set the goal to be climate neutral by 2030.
The company is currently in the process of hiring while expanding the current scope beyond the product marketing development which is already handled internally.
“Being very design-driven, we have a large creative capacity, so it’s grown gradually but it’s easier to keep that side of things close to us and we are...
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