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Who doesn’t love a muffin or a brownie in the afternoon? Well, convenience store chain 7-Eleven’s new campaign would indicate that in Sweden they love them more than most. In fact, they are very passionate about such sweet treats.
A campaign for 7-Eleven, created by agency Åkestam Holst NoA, highlights both as ideal ingredients for a fika—Sweden’s answer to an afternoon tea—depicting buyers slowly getting the maximum pleasure as they eat.
The online and OOH campaign aims to celebrate the national love for fika products, including pastries and drive awareness that they can be purchased from one of its outlets.
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