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Maine Agency Develops First Consumer Ads For Fruit Association
BOSTON–Thanks to recent research findings from Tufts University, the diminutive blueberry now packs a big publicity punch as marketers seek to broaden its appeal.
The Wild Blueberry Association of North America in Bar Harbor, Maine, is taking advantage of the findings with its first consumer ad, now running in August issues of Health magazine. Created by Swardlick Marketing Group in Portland, Maine, the ad touts the berry’s rating as the No.
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