SW Bell Is on a TV Foray Into Home Security Mart

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Southwestern Bell is attempting to leverage its name recognition in the marketplace to sell its new home security systems to consumers who previously would not have considered such a service.
Two television ads from D’Arcy Masius Benton & Bowles in St. Louis break Oct. 1 in Tulsa, Okla., the first market in which the telecommunications company is offering the new home security service.

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