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BOSTON American Suzuki Motor has named Siltanen & Partners, an independent agency in Marina del Rey, Calif., as its lead resource for automotive advertising.
DentsuNext in Brea, Calif., handled the assignment since 2000, stretching back to the era when the shop was known as Colby & Partners. Dentsu continues to support the client’s motorcycles and ATVs.
All told, Suzuki in recent years has spent about $120 million annually in domestic measured media, per Nielsen Monitor-Plus. The automotive division receives far and away the lion’s share of that spending.
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