Suzuki Loss Hits Dentsu Hard

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LOS ANGELES DentsuNext is pondering what’s next. Having practically exchanged fortunes with independent Siltanen & Partners with the loss of the lion’s share of the $120 million American Suzuki Motor account two weeks ago, the shop is down to Suzuki motorbikes and ATVs, according to the agency, a mere $7 million remainder in 2007, per Nielsen Monitor-Plus.

Yet, amidst resumes flying from the agency, according to sources, none of the 50-plus employees has yet been let go, states Paul Katzka, president of the Orange County office in Brea, Calif.,

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