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American Suzuki Motor Corp. this week launches the largest ad push in its history to introduce the all-new 1999 V-6 Grand Vitara mini sport-utility vehicle and reposition the Suzuki nameplate in the U.S. market.
The $30 million campaign from Asher & Partners in Los Angeles breaks today. A new themeline, “Engineered to fit your life,” replaces “Ask anyone who owns one,” to emphasize that Suzuki builds its products to fit consumers’ needs and lifestyles.
“This will be our flagship line,” said Lore McKenna, national advertising sales manager for the Brea, Calif.,
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