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NEW YORK Sport utility vehicles represented nearly half of all automotive advertising during the first quarter, according to a recent study from Nielsen/NetRatings.
SUVs recorded more than 1.2 billion ad impressions during Q1, dominating the auto manufacturers market with a 48 percent share. Cars and vans each claimed about 19 percent of the auto manufacturers market, with 497 million and 472 million ad impressions, respectively.
“The Internet provides a very qualified target audience for car manufacturers, with more than 50 percent of the 18-49 age group logging online regularly,” said Charles Buchwalter, vice president of client analytics at Internet audience measurement and analytics firm Nielsen/NetRatings.
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