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LOS ANGELES After spending months on the shelf while the automaker committed ad dollars to the spot and cable markets, Mitsubishi Motors North America broke a commercial for the Endeavor this week.
Called “Origami,” the spot features the SUV cruising through an animated environment, amplifying the “Japanese cool” theme developed by Omnicom Group’s BBDO for the brand. Everything in the spot, including the wheat fields and water splashes, resembles the folded-paper art.
Copy (by associate creative director Brian Donovan) is delivered by a Japanese narrator and in English subtitles, giving the appearance of Japanese import.
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