CPG & Grocery

Sustainability Is Good for Business, New Survey Shows

Nearly two-thirds of senior executives said environment-friendly initiatives help boost revenue

Plants with a paper bag on top
The majority of consumers are at least open to changing their shopping habits due to concerns for the planet.Getty Images
By Paul Hiebert

July 10, 2020

Going green doesn’t mean a company’s bottom line has to suffer. Evidence suggests the opposite is true, according to new research from global consulting firm, Capgemini.

Paul Hiebert

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

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