Sustainability Is Good for Business, New Survey Shows

Nearly two-thirds of senior executives said environment-friendly initiatives help boost revenue

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Going green doesn’t mean a company’s bottom line has to suffer. Evidence suggests the opposite is true, according to new research from global consulting firm, Capgemini.

In a survey involving 750 senior executives at various consumer product and retail organizations located around the globe, results found that 77% of company leaders said sustainability initiatives have increased consumer loyalty. In addition, 69% said these programs increase brand value, while 63% indicated they boost total revenue.

“So far, many organizations have viewed sustainability as a bolt-on,” said Kees Jacobs, vice president of consumer goods and retail at Capgemini, in a statement.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in