Sustainability Is Good for Business, New Survey Shows

Nearly two-thirds of senior executives said environment-friendly initiatives help boost revenue

Plants with a paper bag on top
The majority of consumers are at least open to changing their shopping habits due to concerns for the planet. Getty Images

Going green doesn’t mean a company’s bottom line has to suffer. Evidence suggests the opposite is true, according to new research from global consulting firm, Capgemini.

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@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.