Sussman, Beaufort Hospital Sign With Hauser

ATLANTA The Hauser Group said it has added two clients to its roster.

The agency, with offices in Atlanta and Savannah, Ga., will develop business-to-business advertising for Sussman Lifestyle Group in Long Island City, N.Y. The shop will also create public relations programs supporting the company’s consumer products.

SLG manufactures residential and commercial steam, sauna and towel warmer products. Product lines include MrSteam, MrSauna and WarmaTowel. Kitchen and bath specialists Kleber & Associates in Atlanta handled previous advertising.

“Home environment is one of our strengths and an area of focus for new business development,” said Colleen Philbrick, director of public relations at Hauser.

Ads will launch in trade magazines Kitchen and Bath Design News and Hospitality Design.

Philbrick credited the account win to the shop’s experience in the home improvement category. Hauser has done work for The Home Depot, Home Expo and Milliken carpets. Advertising will be handled from the shop’s Atlanta office. Philbrick, in Savannah, will oversee PR.

The shop has also acquired a healthcare client. Beaufort Memorial Hospital chose Hauser over a dozen agencies in the Charleston and Hilton Head Island, S.C., and Savannah areas.

Hauser will develop an advertising campaign that touts the hospital’s recent affiliation with Duke University. Print and radio ads will launch in December. Campaign spending was not disclosed.