Surveying the Scenesters: China in the Web 2.0 World

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NEW YORK Despite a fourfold difference in population, the broadband markets in the U.S. and China are remarkably comparable, with 107 million users in China and 101 million here. But, according to the first Media-Screen Netpop survey of 4,000 Chinese broadband users, that is where the similarities end.

Internet users make up less than 14 percent of China’s population, compared to the nearly saturated U.S. market, where roughly 71 percent of Americans have Web access.

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