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After a concerted campaign against Big Tobacco beginning in the mid-1980s, many ad agencies stopped working with cigarette companies. Now, some activists want the marketing and public relations industries to cut ties with fossil fuel companies, too.
But a new survey from Adweek and Morning Consult shows consumers are split on the issue of legacy energy brands and advertising—something that experts say is unsurprising given both the realities of climate change and society’s reliance on fossil fuels.