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Even America’s richest households trimming their spending plans, a new survey shows. Affluent consumers—defined as the top one-fifth of U.S. households who are responsible for $1.2 trillion in discretionary spending—plan to spend less than they did in 2008 in 16 major areas including investments, vacations, home remodeling and big-ticket purchases.
The findings are in an extended version of Ipsos Mendelsohn’s annual Affluent Survey, set to be released Dec. 7 by the 4A’s.
Among new topics in the survey was affluent consumers’ relative exposure to Web sites.
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