Survey Reveals Anti-Agency Views

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It seems staff morale at ad agencies has seen better days. At least that’s what a survey on job satisfaction among ad industry professionals suggests, given a majority of respondents would prefer to not work at an agency.

The online survey, conducted by Advertising Women of New York and Harris Interactive from May 25 to Oct. 28, 2005, included 628 women and 474 men who work full-time in advertising. Respondents were culled from those “broadly engaged” with various aspects of advertising on the client side, in ad sales, media companies and consulting as well, the survey said.

Of those who work inside agencies, 39 percent of women said they would prefer to work outside that environment, while 33 percent of men called agency life their “ideal” work setting.



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