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As first-time advertisers in Sunday’s Super Bowl LV, DoorDash and Uber Eats will have a chance to spread the gospel of food delivery apps to one of the biggest television audiences of the year.
It could be money well spent, according to an exclusive survey from Adweek and Morning Consult. About 23% of Americans watching the Big Game plan to order ready-to-eat food via delivery apps, leaving plenty of room to grow and millions of consumers to potentially convert even after digital ordering has surged across the board during the Covid-19 crisis.
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