Survey delivers a wake-up call for cable -- 'MediaWeek'/Burnett Study Shows Cable Customers Want Their Network TV

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This year the Federal Communications Commission adopted a rule with two mutually-exclusive but completely intertwined results concerning cable television , known as must-carry and retransmission
The rule basically gave local broadcast TV stations this option: They could demand that local cable systems carry their station; or, they could take their chances that cable systems would think carrying their station was critical to getting people to subscribe to cable, and negotiate a rights fee for that carriage.
The deadline for accepting the must-carry option has passed, and virtually none of the network affiliated stations chose it.



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