Survey: Americans Taking Sides on Product Front

American shoppers, in the midst of war, say they will show their patriotism with their pocketbooks. New research revealed that tensions between the U.S. and its traditional allies are having a large impact on consumer attitudes toward brands and companies identified with countries such as France and Germany.

Wirthlin Worldwide and Fleishman-Hillard International Communications surveyed 1,003 adults from March 21-24. They were asked questions related to consumer spending habits since the outbreak of war, but only one question posted a statistically significant change over that four-day period: Would they boycott or avoid products from countries that were not joining U.S.