Surprisingly, Eire Partners Wins Wickes

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CHICAGO – Eight months of chipping away at Wickes Furniture Co. paid off for Eire Partners here last week when the furniture retailer named the agency as its first agency of record to handle the creative portion of its $5-million account.
Wickes, which has handled its creative in-house, began talking to Eire in February when the retailer named James Furner its new director of advertising.

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