Surging GGC&Y Adds Guenier In Broadcast

Gardner, Geary, Coll & Young has made key hires in its broadcast department following a recent string of account wins that will require the agency to quickly turn out new TV and radio work.
“We have been on a tremendous new business run the past six months,” said Matt Hofherr, director of new business at GGC&Y. “And several of these have turned out to be demanding broadcast accounts.”
Victoria Guenier joined the San Francisco agency last week as executive producer in charge of the broadcast department. Guenier had worked at GGC&Y on a freelance basis for three months, producing new TV work for clients such as, Stri-Dex and BriteSmile.
Prior to joining GGC&Y, Guenier was freelancing at J. Walter Thompson, San Francisco. She had left Ogilvy & Mather, New York, in early 1998, having done work there for clients such as IBM and Kraft.
In addition, Linda Casson has joined GGC&Y as business affairs manager for the broadcast department. Casson held a similar position at JWT, San Francisco, for 18 years, working on accounts including Sprint, Chevron and Nestle.
Since last fall, GGC&Y has picked up more than $40 million in new business, pushing the independent shop’s billings near the $70 million mark.
It most recently won the $5-10 million Diamond of California account, following a review that included JWT, McCann-Erickson and Citron Haligman Bedecarrƒ, all in San Francisco.
GGC&Y will create a new campaign, most likely to break this summer, positioning the nut company’s products as the “world’s premier culinary nuts,” according to Hofherr. The work will also show consumers different ways to serve nuts, he said.