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A low-budget PSA designed to discourage marijuana use among young people is earning its weight in gold. Make that golds.
The 30-second spot for the Partnership for a Drug Free America (shown here), titled “Surfing Monkey,” has garnered a number of awards for Team One Advertising since it debuted last November. It won a Gold Pencil from the One Show (a first for the El Segundo, Calif., agency), a Belding Bowl from the Los Angeles Advertising Club and an Andy from the Advertising Club of New York.
The spot depicts an ugly ceramic coin bank in the shape of, you guessed it, a surfing monkey, spinning slowly on a shopping channel-type program.
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