Supportkids.com Names Agency, Adds Director

Supportkids.com, the country’s largest private child support collection company, has teamed with GSD&M to develop a new marketing program and advertising campaign.
Austin, Texas-based Supportkids.com works with custodial parents who have been unable to collect child support through government agencies.
Supportkids.com, founded in 1991, has drawn media attention with its innovative method of handling cases on a contingency basis: the company does not receive payment until child support is collected for the family.
Annual billings for the account were undisclosed.
In tandem with the the new business win, GSD&M announced that agency president Roy Spence has joined the Supportkids.com’s board of directors.
“GSD&M is committed to helping make a difference,” Spence said in a statement. “We do that by seeking out clients who are having an impact on people’s lives. Supportkids.com does that by providing hope and opportunity for thousands of families across the country.
“They have an extraordinary service to offer, and we are looking forward to helping them craft and spread their message,” he added.
Originally known as CSE (Child Support Enforcement), the client works with families in all 50 states. It receives more than 30,000 inquiries per month from custodial parents seeking child support.
The company last year underwent a name change and launched a Web site that allows parents to apply for services online.
Austin’s GSD&M is the company’s first designated agency of record.
A client spokes-person said the increase in business and doubling of staff, which accompanied the move to the Web, necessitated more dedicated agency resources. K