Coronavirus

Nonprofits Launch Programs to Support Restaurant Workers as Coronavirus Decimates Industry

Organizations with crisis response experience are helping those affected by COVID-19

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The National Restaurant Association predicts a $225 billion hit to the industry over the next three months. Getty Images
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By Ian Zelaya

 

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When New York City ordered bars and restaurants to close or solely offer takeout and delivery starting last Sunday, executive chef Diego Moya of Tribeca bistro Racines NY faced a tough decision. He and his team decided a to-go model wasn’t viable and posed potential health risks, so the restaurant has gone into “hibernation”—it’s closed indefinitely until the spread of COVID-19 in the city is contained.

“We’re hopeful this passes within a certain amount of time so we can reboot and start again,” Moya said.

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Headshot of Ian Zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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