Supply Chain Panic Gives American Giant a Rare Opportunity to Prove Why American-Made Matters

A recent e-mail from the founder was not your typical marketing spiel

It’s not unusual for a company to pepper its regular customers with emails about promotions, new offerings and other tidbits of news. On notable occasions, shoppers will even get one of those heartfelt “A message from our founder” emails. The anxious early months of the pandemic saw quite a few of those, in fact.