SuperValu Loses One Finalist, Adds Another

MINNEAPOLIS – Four Minneapolis agencies presented first-round pitches last week for the Minneapolis division of SuperValu, Inc. Stores, however one shop was a last-minute entry. After receiving notice that it was not a finalist two weeks ago, Bozell Worldwide/Minneapolis was asked to re-enter the competition. Former finalist, Carmichael Lynch Advertising/Minneapolis, left a spot when it declined to participate in the pitch. Other shops competing for the $1-3 million account are Kruskopf Olson, Peterson Pearson Milla, and the Edison Group/FAME divisions of Martin/Williams, all Minneapolis. Sources said the agency selected will be responsible for creating a radio campaign. SuperValu will continue to handle it’s own newspaper advertising.
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