Supermarkets Heat Up e-Shopping Operations in California

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NEW YORK–Following a period of depressed dot-com marketing, Southern California has once again become a hotbed for online grocers.

Supermarket retailer Albertson’s Tuesday announced the expansion of its online grocery ordering and shopping service, Albertsons.com, to San Diego. Last week, bankrupt e-grocer Webvan said it had offered its former Southern California customers the opportunity to sign with e-shopping service WhyRunOut.com.

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