Supermarket Chain Hires Pile for Review

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BOSTON Supermarket chain Hannaford Bros. has hired consultancy Pile and Co. to lead a review of its advertising account.

The Scarborough, Maine-based client spent $4 million in domestic measured media last year and about $3 million through the first seven months of 2006, per Nielsen Monitor-Plus.

“Due to growth of the company, they feel that now is the time to establish an agency-of-record relationship. They have been working with a variety of agencies to handle their marketing communications activities, but there is no incumbent in this review,” a Pile representative said.



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