Supermarket Celebrates Century on Super Bowl

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DALLAS Some of Texas’ most iconic individuals put on their party hats for a 60-second commercial for supermarket chain H-E-B that will premiere during Sunday’s Super Bowl.

Created by the independent Richards Group in Dallas, the spot celebrates H-E-B’s centennial and features luminaries such as Southwest Airlines founder Herb Kelleher, Houston Astros pitcher Roger Clemens and others wearing party hats as they do their jobs. Clemens is shown on a pitcher’s mound with the conical hat.

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