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After more than doubling its direct-to-consumer business during 2020, Supergoop! has launched its first brand campaign surrounding its original mission statement—to get consumers wearing sunscreen every day and eradicate skin cancer.
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The “Good Morning Supergoop!” spot launched on May 3—Melanoma Monday—and encourages everyone to start each day with sunscreen, just in time for Skin Cancer Awareness Month. Set in the context of a morning TV show, the spot features brand fans like Maria Sharapova, Emmanuel and Phi Picardi.
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