Supercuts Tries A Different Style

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McCann’s Image Work Aims to Broaden Salon Chain’s Client Base
SAN FRANCISCO–McCann-Erickson here unveils a new campaign for Supercuts this week, featuring a new tagline, “As hip as you want to be.” Radio, TV and print ads will run in the salon chain’s markets nationwide.
The new tag marks a shift in strategy for San Francisco-based Supercuts.

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