Supercuts in Review

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Supercuts has sent its estimated $10 million media planning and buying account into review, said Patti Langworthy, brand director for the hair-salon chain.

Competing for the business are Icon International; Initiative Media North America; MediaCom; Media edge:cia; Media Kitchen; MediaVest; OMD; PHD; R.J. Palmer; Zenith Me dia; and incumbent Universal McCann, whose sister shop, McCann-Erickson, San Francisco, handles creative.

“We have a great working relationship with McCann, [but] we haven’t done a media review in several years, and it’s time to take a look and see what’s out there,” said Langworthy.

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