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Interpublic Group’s Hill, Holliday continues to awaken from a lengthy slumber on the new-biz front with its second recent win, adding media buying and planning for Supercuts following a review.
The 2,100-location hair-styling chain, based in Minneapolis, spent almost $10 million last year on ads and about $6 million through the first two-thirds of 2010, per Nielsen.
Omnicom’s Element 79 in Chicago continues to handle creative chores, while Hill takes over media from Publicis’ Spark division.
Sandi Jucha, ad manager at Supercuts, said the agency’s “focus on driving tangible business results” helped win the day.
Indeed,
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