SuperBrands 97 Category Ranking: Sporting Goods

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Nike, Nike. Nike Uber Alles. The Beaverton, Ore., shoe marketer has extended its dominance to athletic apparel and shows no sign of slowing down: its first quarter of 1996 produced the best quarter in the company’s history and left everyone else wondering how to fell, or at least pick up pieces of business, from what seems to be an invincible category leader.
Rank….Brand…….

AW+

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