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Household Cleaners
Pine-Sol, more than doubling ad spending, bumped Lysol from No. 1. P&G’s market share was the weakest in three years, said analysts. Lysol cut spending almost in half. P&G price cuts in 1995 didn’t help sales.
Rank….Brand………… Co. Name, Location
.Lead Agency, Location
…Sales (millions):
…Media Expenditures (millions):
1….Pine-Sol…………….Clorox, Oakland, CA
..DDB Needham, San Francisco
…Sales: $112.1
…Media Expenditures: $13.3
2….Lysol………………..Reckitt & Colman, Montvale, NJ
..McCann-Erickson, New York
…Sales: $ 79.6
…Media Expenditures: $36.6
3….Mr. Clean………….Procter & Gamble, Cincinnati
..Tatham Euro.RSCG, Chicago
…Sales: $ 60.0
…Media Expenditures: $11.6
4….Spic.and.Span…….Procter & Gamblem, Cincinnati
..Saatchi
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