SuperBrands 97 Category Ranking: FOOTWEAR

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The Nike creative onslaught continued, making the Swoosh almost generic and the challenge for the rest of the field giving consumers a reason not to buy Nike. Fila did, with bold, distinct design and deft use of limited media, scoring whopping 30.6% sales gain. Comer Airwalk has staked out the burgeoning no-frills sneaker set and gotten active as a sponsor of alt events.
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