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Video maker Nintendo beat back Sega’s assault while Mattel rode Lion King-sized toy
sales to surge ahead of Hasbro.
Brand Co. Name, Location
Lead Agency, Location
Sales (billions)
Media Exp. (millions)
1 Nintendo Nintendo of America, Redmond, WA
Leo Burnett – Chicago
Sales: $4.3*
Media Exp.: $52.6
2 Sega Sega of America, San Francisco
Goodby Silverstein – San Francisco
Sales: $3.4*
Media Exp.: $60.9
3 Mattel Mattel, El Segundo, CA
Ogilvy & Mather, FCB – New York
Sales: $3.2
Media Exp.: $175.0
4 Hasbro Hasbro, Pawtucket, RI
Griffin Bacal – New York
Sales: $2.6
Media Exp.:
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