SuperBrands "96 Category Ranking: TOBACCO

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Marlboro’s share continues to grow, helping Philip Morris maintain a huge lead
in the category. In the value segment, however, R.J. Reynolds” Doral is
growing faster than PM’s Basic, widening the gap between the two brands.
Brand Co. Name, Location
Lead Agency, Location
Total Shares
Media Exp. (millions)
1 Marlboro Philip Morris, New York
Leo Burnett – Chicago
Shares: 29.3%
Media Exp.:

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in