SuperBrands 96 Category Ranking: TELECOMMUNICATIONS

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Category leader AT&T grew sales by $4.7 billion and second-place GTE by $200
million. MCI increased sales by $1.4 billion to tie Nynex in fifth place and close
in on Bell Atlantic.
Brand Co. Name, Location
Lead Agency, Location
Sales (billions)
Media Expenditures (millions)
1 AT&T American Telephone & Telegraph, Basking Ridge, NJ
FCB/Leber Katz, New York
Sales: $71.9
Media Exp.:

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in