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Category leader AT&T grew sales by $4.7 billion and second-place GTE by $200
million. MCI increased sales by $1.4 billion to tie Nynex in fifth place and close
in on Bell Atlantic.
Brand Co. Name, Location
Lead Agency, Location
Sales (billions)
Media Expenditures (millions)
1 AT&T American Telephone & Telegraph, Basking Ridge, NJ
FCB/Leber Katz, New York
Sales: $71.9
Media Exp.:
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